Nabler Web Solutions- Generating Actionable Business Insights for Enterprises & Media Agencies
An online classified business in South East Asia was struggling due to inconsistencies in click stream data, and the absence of a centralized data governance body in place. The firm was unable to optimize marketing expenditures and was referred to Nabler Web Solutions, who facilitated an organization-wide KPI Discovery session followed by a thorough audit of the client’s digital infrastructure. Nabler also laid a roadmap that focused on provisioning a reliable data infrastructure, building a Core Centre of Excellence and leverage data for optimization, visualizations and recommendations. This enabled the client to experience significant improvements in data quality within the next 12 months which led to the digital data being frequently used by the Marketing, Content and Product Teams for day to day optimizations.
Headquartered in Bangalore with a branch office in Charlotte, United States, Nabler is a boutique consultancy firm that focuses primarily on extending solutions within the area of digital analytics. An ISO 27001: 2013 organization, Nabler collaborates with both enterprises and media agencies to make the best use of their digital infrastructure, and bring operational efficiencies besides impacting their top line numbers. “We generate actionable insights and opportunities for client’s marketing, merchandising, content and operations teams in the form of Reports, Dashboards and Scorecards.” claims Seby Kallarakkal, CEO, Nabler Web Solutions.
Nabler believes that while commissioning an implementation project, organizations need to deploy a governance structure in place to ensure that the implementation remains usable. Nabler's data governance consultants conduct extensive interviews with key members of the client’s team to identify gaps leading to inefficiency in the delivery of analytics services. The team then outlines key governance principles to ensure necessary systems are implemented.
Moreover, the organisation provides weekly and monthly performance reports to clients by leveraging their click stream and marketing data coming from enterprise analytics solutions like Google Analytics and Adobe Analytics; and enables data Visualization using Tableau. Additionally, plugging the gap for the significant surge in the demand for Tag Management Services in the industry, Nabler is proficient with most of the leading Tag Management Solutions including Google Tag Manager, Tealium, TagMan, Adobe DTM and Signal; Nabler enables easy migration of client’s code base from the website to TMS solution or, from one TMS to other.
Nabler understands that every client has specific business needs from their analytics investment. The firm follows an iterative process of content optimization wherein client’s digital analytics data are studied and optimized to better consumer experiences across multiple channels and devices. Based on learning from processes, the organisation plans out targeted and personalized campaigns for online consumers, and ensures that after the implementation is complete, client’s key business questions are answered.
Expanding Google Analytics in India
As Google Analytics is among the leading digital analytics solutions in the industry, Nabler feels proud being a certified Google Analytics Partner as well as the re-selling partner for Google’s Premium solution in Asia Pacific. The firm envisions the Google analytics market to expand in India in near future and thus plans to add more disciplines like Offline and Online Channels Integration, Cross-Device Integration, Big Data, Machine Learning, Artificial Intelligence and IoT in its solution portfolio to foster digital analytics in the
recent future.
Nabler is a boutique consultancy firm that focuses primarily on extending solutions within the area of digital analytics.
Nabler understands that every client has specific business needs from their analytics investment. The firm follows an iterative process of content optimization wherein client’s digital analytics data are studied and optimized to better consumer experiences across multiple channels and devices. Based on learning from processes, the organisation plans out targeted and personalized campaigns for online consumers, and ensures that after the implementation is complete, client’s key business questions are answered.
Expanding Google Analytics in India
As Google Analytics is among the leading digital analytics solutions in the industry, Nabler feels proud being a certified Google Analytics Partner as well as the re-selling partner for Google’s Premium solution in Asia Pacific. The firm envisions the Google analytics market to expand in India in near future and thus plans to add more disciplines like Offline and Online Channels Integration, Cross-Device Integration, Big Data, Machine Learning, Artificial Intelligence and IoT in its solution portfolio to foster digital analytics in the
recent future.
