Nucleus Microsystems: Helping Businesses Leverage Google Maps

CIO Vendor Reflecting back on the journey of Google Maps in India, Amonchit Suriya Kiran reminisces, “The evolution of Google Maps within a short period of time has been extraordinary. Revolutionizing mapping as we know it, Google completely altered how people and organizations thought about the way mapping could be used on the web. Today, widely being used by many entrepreneurs in different industries, Google Maps, when it came to India, there were no accurate road maps. However, the application is now at a point where it works seamlessly on offline mode as well, with great accuracy. Google Maps has successfully evolved into a multi-billion dollars industry because it came with a different concept which gave a new outlook to the transportation industry.”

Amonchit Suriya Kiran heads Delhi based Nucleus Microsystems (NMS) as the CEO. And as rightly pointed out in the CEO’s exposition of the application’s growth in the market, Google Maps has been estimated to deliver $5 billion in incremental revenue by 2020. Statistics also reveal that about a third of all the mobile searches that Google sees is now location-related.

Nucleus Microsystems is a provider of GPS and GIS related information and solutions on its proprietary cloud platform that has been integrated with Google Maps API Premier. The firm has been accredited with being one of the first Google partner firms in India. In fact, until 2011, Nucleus Microsystems reigned as the first reseller of Google Maps API, which unquestionably positioned the firm as a pioneer in the segment. The firm has put forth an array of products that include, a business transport ERP - GeoRadius Platform, vehicle tracking system, asset tracking, taxi dispatch, school bus monitoring, BPO employee routing and transport scheduling, and field force tracking; all of which leverages Google technologies and finds a wide application across industry verticals.

Most Experienced in the Industry
Providing an insight into the market expectations from Google solutions providers, the CEO delineates, “Clients are often very clear while approaching a Google partner firm; they want the best solution available in the market and expect these vendors to provide them genuine and legit solutions so that they can work efficiently.” He adds, “Nucleus Microsystems was the first in the game, and it turned out to be one of the best things for us for today we stand strong as the most experienced in the industry”.

Integration of Google Maps into Applications
A key Google solution that Nucleus Microsystems benefits the organizations with is Google Maps for Business. Citing the various advantages of the solution, the CEO states, “Google Maps gives users a visually enriching experience that engages the user. Incorporating analytical reports based on user data while merging environmental factor data like Google Traffic API and Google Places API to power their location-based application enhances the services. One can also build a street view according to the application and perform georelated computation with Google Maps.” As industry pioneers, Nucleus Microsystems expertise in this segment of the market bound together with the firm’s conviction to emerge as a one-stop solution provider enables businesses to put forth a richer user engagement with the integration of Google Maps into their applications and optimize the solution for better results.

Improve Efficiency of Field Employees
Another key Google application that the Delhi based firm services the industry with is Google Maps Coordinate. Built to improve the efficiency of the employees who work in the field, Google Maps Coordinate enables managers to coordinate their team through mobile devices. Amonchit Suriya Kiran adds that teamwork is easier and more efficient thanks to this solution. Nucleus Microsystems helps a wide range of industries,especially telecommunication and logistic services to leverage the solution.

Visualize Sites without Leaving the Comfort of your Desks
Enabling businesses, governments, and professionals, Nucleus Microsystems helps the various entities visualize sites without leaving the comfort of their desks through the technology of Google Earth Pro. “It enables the user to plan, measure, and visualize their current site. One can also create videos in it to share with stakeholders and customers, and provide a unique perspective for any location-based project. It makes you more productive, helps one to make better decisions, and share the work. Distance, area, and 3D measurement are the key features of this tool. It is an easy-to-use solution which provides accurate data and also equips individuals and organizations with the ability to keep an eye on the activities that may raise a concern in future,” the CEO elucidates.

Build and Host Custom 3D Globes and 2D Maps
Bringing organizations closer to Google’s geospatial application, Nucleus Microsystems delivers Earth Enterprise application services which provide organizations the ability to build and host custom 3D globes and 2D maps and also help
them leverage the technology to store and process terabytes of imagery, terrain, and vector data and publish maps securely. The CEO tells us that one of the best parts of the solution is that users can view and understand data in Google Earth and Maps without the need to be technically sound and view globes without an internet connection while keeping data completely secure.



Nucleus Microsystems Is A Provider Of Gps And Gis Related Information And Solutions On Its Proprietary Cloud Platform That Has Been Integrated With Google Maps Api Premier


Partnering to Build Lasting Relationships
Incepted in 2003, Nucleus Microsystems brings forth an experience of nearly two decades and has successfully carved out a niche in the market. Apart from the fact that Nucleus Microsystems is one of the few Google product centric firms, one factor that differentiates the firm is their dedication towards providing a solution that meets the specific requirement of the clients. With the belief in establishing long-term relationships with clients, the firm provides the organisation with ample scope for customization in the solutions for future enhancements. The expert team at Nucleus Microsystems also brings to the table extensive experience in Big Data mining and producing predictive analytics as well as user behaviour products with reliability and deliver high-end solutions. Highlighting some turning points in the firm’s journey so far, Amonchit Suriya Kiran says, “We are the industry pioneer. We purchased and implemented Google Maps in telematics solution in 2010. Later, we became the first reseller of Google Maps in India by guiding other integrators with its technical support. We also provided HPCL their first operational maps software and added Google Maps API Premier in an App-based taxi dispatch solution in India.”

Currently, the firm is expanding into the IoT domain. Amonchit Suriya Kiran divulging into the firm’s roadmap ahead concludes, “IoT presents many new technological avenues where machine data is incorporated with user data for efficient analytics. We are planning to launch a wide range of IoT based products which we hope will find application across industries verticals including automobiles, defense, smart cities and other industrial usages.”

Automate Process in the Tours and Travel Industry
The Transport ERP application GeoRadius brings in the capability to automate the manual process in tours and travel industry. Developed after through research of conventional flow of transport business, the team at Nucleus Microsystems has brought into the market a data management system that solves routine problems and queries with simple reporting display. Amonchit Suriya Kiran explains, “Modular yet vast, the system is capable of managing vendors and client billing along with vehicle maintenance, complaints, bookings, and dispatches.”

Effectively Track any Asset
One of the major products of Nucleus Microsystems is the Asset Tracking System delivered on the GeoRadius platform. As the name suggests, the solution is an effective tool to track an asset. The easy-to-use application only requires for the app to be added to the asset through any mobile device, after which the solution is at the disposal of the user who may wish to track different parameters of the asset in real time, be it location, speed, and distance. Integrating additional sensor inputs to the Asset Tracking System enables the solution to deliver the detailed analytical report.

Enhance Efficiency of Field Professionals
Nucleus Microsystems’ Field Force Tracking application GeoTask is based on Google Maps Coordinate and helps organizations vendors manage, employees, service engineers and field force on the go and in the process also enhances the work efficiency of field professionals. In fact, the system enables one to develop reports according to the requirements. The CEO, divulging deeper into the solution tells us, “Developed to make work easier and efficient, the multi-manager interface helps organizations and individuals assign tasks, and also records expenses and pictures during a task. And of course, you have the additional benefit of getting the attendance along with present location, and history of the travel and route taken with accurate data of the distance and other parameters. No longer would an HR need to wait for manual reports. One can have live data of the user with ease of assigning a new task when required”.

Highly Competitive Taxi Dispatch System
Yet another major solution, the Taxi Dispatch System was developed by the team at Nucleus Microsystems by leveraging Google Maps API Premier. This application was innovated at a time before cab service applications became a common sight. Nucleus Microsystems did so by using conventional maps and radio trunking. The advantage of real-time tracking provided by the application goes a long way to enhance the customer service. The highly competitive system can also be utilized to access mass transit vehicles, emergency and helpline services with the assistance of a computer.