Optimus PPC Services: Devising Customized Online Marketing Strategies with Higher ROI

CIO Vendor Driven by the ubiquity of mobile phones, digital advertising is on the cusp of a revolutionary change and continues to rapidly grow across every industry vertical. As consumer internet adoption increases, businesses are able to reach out to their target audience and ensure better customer engagement thereby achieving their business goals. However, Small and Medium Businesses have specific requirements from potential advertising and marketing partners; reasonably priced services, higher ROI and understanding the company’s specific needs, ranking as the topmost expectations. Believing Small and Medium Businesses to be a highly untapped market and vouching to expertly guide them, Bangalore based Optimus PPC Services provides cutting edge PPC management services delivering on clear milestones, powered by time tested processes and, time and cost saving using advanced software tools to assure better ROI. “We work more like a consulting company with clear deliverables and a fee based on time spent. Thus, we do not incentivize ourselves to get clients to spend more to increase our fees,” affirms Subash J. Bidare, Co-Founder, Optimus PPC Services.

With close to two decades of experience in Management Consulting and Marketing, Optimus PPC, a digital advertising company, leverages their Google Partner Badge with AdWords, Bing Ads & Facebook Ads Certification to offer PPC Management, Conversion Optimization and Marketing Consulting Services. Pallavi B Mohan, Co-Founder, Optimus PPC reveals, “In most cases, the Google Partner badge is a qualifying criterion to even pitch for an account / client.” Utilizing their Google Partner Badge to the full potential, the team attends special training programs and advanced workshops conducted by Google Specialists. Additionally, Optimus PPC receives updates on new AdWords features and
strategies, direct access to Google Specialists & Agency Support Teams, and early access to new features & beta releases. In essence, the team with their industry rich experience primarily caters to the North America, UK and Indian markets, offering paid traffic services in both search engine & social media coupled with complimenting services like analytics, conversion rate optimization and strategic consulting.



The company believes in developing Individualized strategies based on data and business requirements


Perfectly poised to cater to every client specific requirement, the company refuses to conform to the one-size-fits all approach delivered by most service providers. The company believes in developing individualized strategies based on data and business requirements. “All AdWords Strategy & Tactical decisions are made based on data from the client, customers and campaigns,” adds Subash. The company helps businesses with multi platform advertising, a calculated combination of online advertising platforms and campaign types, assuring complete coverage of the target audience and a high ROI.

Continually striving to maintain their highly coveted leadership position in the market, the company envisions not just limiting themselves to offering bottom of the funnel services, but aspires to move into middle and top of the funnel services like programmatic, content marketing, brand building, and so on. Zealously mapping out their blueprint for the future, Optimus PPC aims to increase their market reach and cover all the English-Speaking Geographies across the globe with affiliate offices in the USA, UK and Australia. The company envisages handling media budgets in the range of US$ 10 to 15 million over the span of the next five years.