Pressman Advertising: Providing Digital Solutions that Deliver Real Value
The juggernaut of digital advertising continues to drive India as the second fastest growing advertising market in Asia. Brands now strategically reach out to the customer by delivering a narrative through ads rather than just highlighting their offerings. Additionally, a phenomenal rise in the smartphone consumer base with customers increasingly moving towards social networking sites has resulted in massive data consumption that will only have a vertical inclination over the years to come. With this exponential increase, advertisers will be more concerned with the traffic quality generated where admittedly content quality will be the game changer. Generating meaningful insights from chaotic data, finding the right platforms, maintaining customer's short attention span with a personalized touch pose are challenges that need to be addressed.Perfectly poised to spearhead these challenges and exceed client expectations is Pressman Digital, the specialist digital division of Pressman Advertising Ltd. Leveraging their partnership with Google, Pressman assists its clients with their online advertising and makes the desired impact. The company is a Google Partner and its digital advertising division has a technically adept team of Google certified professionals. To further help Pressman assist their clients in their business growth, Google provides Pressman Advertising with access to a plethora of events and trainings, a collection of industry research, case studies and other world-class resources.
Pressman is an ISO 9001:2008 certified full-service agency and is India's only advertising agency listed on the Stock Exchanges.
Pressman offers its clients a comprehensive range of digital
marketing services including branding and strategy, web design and development, search engine optimization, search engine marketing, email marketing and online media planning and buying services. Its solutions are cost effective and incorporate a mix of search, display, email and social marketing services.
The agency designs websites based on sound research and aligned with the clients business goals.
Pressman's SEO specialists understand how search algorithms work and follow a structured process to get high rankings for clients' websites on popular search engines.
Its SEM experts employ retargeting, geotargeting, mobile search, keyword research and enhanced campaigns and optimize clients' account by tracking metrics like CTR, CPC, CPL and CPA to extract the maximum mileage out of the client’s SEM investment.
Pressman brings to the table its vast experience in using social media to engage in a meaningful and interesting manner with customers: from launching and managing Facebook campaigns to building online communities; from connecting brands with customers on Twitter, Linkedin, Instagram, Pinterest to developing the right strategy and implementing it, all to ensure that the brand has strong visibility across platforms.
With more than four decades of industry rich experience, Pressman Advertising is one of India's leading independent full service advertising agencies with a broad range of capabilities. In essence, the company provides advertising, design, media planning and buying, market research, digital and public relations services to a gamut of clients across a wide range of verticals.
Meeting and exceeding customer expectations, Pressman Advertising has now carved a niche for itself in the digital advertising space and is poised to ride the growth wave in this advertising domain.
The agency designs websites based on sound research and aligned with the clients business goals.
Pressman's SEO specialists understand how search algorithms work and follow a structured process to get high rankings for clients' websites on popular search engines.
Its SEM experts employ retargeting, geotargeting, mobile search, keyword research and enhanced campaigns and optimize clients' account by tracking metrics like CTR, CPC, CPL and CPA to extract the maximum mileage out of the client’s SEM investment.
Pressman brings to the table its vast experience in using social media to engage in a meaningful and interesting manner with customers: from launching and managing Facebook campaigns to building online communities; from connecting brands with customers on Twitter, Linkedin, Instagram, Pinterest to developing the right strategy and implementing it, all to ensure that the brand has strong visibility across platforms.
With more than four decades of industry rich experience, Pressman Advertising is one of India's leading independent full service advertising agencies with a broad range of capabilities. In essence, the company provides advertising, design, media planning and buying, market research, digital and public relations services to a gamut of clients across a wide range of verticals.
Meeting and exceeding customer expectations, Pressman Advertising has now carved a niche for itself in the digital advertising space and is poised to ride the growth wave in this advertising domain.
