whiteDigital: Driving Maximum ROI Through Advanced Google Ads Campaigns

In the world of digital marketing, businesses believe Search engine marketing (SEM) to have been a game-changing marketing tool for the last decade. Additionally, the extensive use of internet in India over the years with Google being the major player in search and video platforms and Google Ads being present in the market for over two decades giving it a level of seniority in the paid advertising sector, the Ad Industry is predicted to grow in leaps and bounds. These trends depict Google holding one of the largest share of digital ad spend. However, despite this progress, most companies report their Google Ads underperforming, which could be due to broad keyword terms, irrelevant ads, low quality score and a poor landing page. Organizations are on the lookout for solution providers to take care of the complete digital marketing solutions including auditing its existing website, ad campaigns if any and provide a better solution.

Being one of the very few Google Premier Partner Agencies, a badge awarded to only 3 percent of Google partners, has catapulted Tamil Nadu headquartered whiteDigital to one of the leadership positions in this domain with its SEM solutions and Google certified engineers. “As a Google premier partner, we are one among the very few agencies in the world who has access to Google's latest tools and data. Google engineers provide the resources first before rolling out to the rest,” informs Gunaseelan C. Nadar, CEO of whiteDigital, on being questioned as to what sets his company apart from its competitors in the market. In conjunction with this, the team ensures the delivery of its leading-edge services only to one client per location on the market vertical to ensure no conflicts of interest while simultaneously assuring the services are delivered at an

economical cost without any hidden charges.

Once the client is on board, the team commences with a consultation to attain a holistic view of the client’s business goals and existing marketing strategies. The team is then directed to analyze the client's pain points, strength, competition, market and then strategise a plan within the allocated budget. Post this, the team works on the campaigns that are meticulously tested on several channels like Search, Display, Video, Call Only, Re Marketing and then go on to identify the best performing channels for maximum ROI. A subsidiary of WhiteLake Technology Solutions, the company proffers PPC management, Google shopping Ads, Facebook Ads, Amazon Sponsor Ads, Bing Ads, PPC for real estate and so on. “We are the major players when it comes to white label PPC services. We offer white label Google Ads services to fortune 500 agencies in the US,” adds Gunaseelan.

As a Google premier partner, we are one among the very few agencies in the world who has access to Google's latest tools and data

The company facilitates its clients with a plethora of services under the shopping campaign ad management which offer Google Merchant Account setup, Google Analytics, Product Feed Creation, Google Analytics Ecommerce Tracking, Shopping Campaign Setup, Dynamic Remarketing, Shopping Feed Optimization and Seller Ratings Extension.

With a strong market presence of 15 years, whiteDigital envisions making even further progress in this domain through its drive for innovation.